A business application is anything designed to run on your office PC that can aid in the productivity of the business. This can be an installed application like Microsoft Word or a website offering online Payroll services and so on. The main reasons for commissioning a bespoke (ie. designed for your business) business application are:

• an increase in productivity
• the ability to better share information in the work-place
• to provide different levels of the work-force up-to-date information in the format required
• to unify information across the organisation and its systems
• to provide access to required information outside of the office environment
• to increase the security of information within the workplace

So basically, reduce the amount of work required by your staff to do day-to-day tasks. Also to provide each person only the information they need to see, whether they are a customer or a director.